At geidea, we believe today’s start-ups are tomorrow's leaders and we will help you get there.
Abdullah bin Faisal Alothman Entrepreneur, Founder and Co chairman of geidea.
At geidea, we believe today’s start-ups are tomorrow's leaders and we will help you get there.
Our vision.
To make payments and commerce
technology accessible, affordable
and intuitive for everyone.
Our mission.
Empower merchants of all types
and sizes with the tools to start,
manage and grow their business.
Our journey.
A purpose backed by passion and experience.
Sept 2021Geidea UAESecond regional expansion within one year. Geidea UAE launch and partnership deal with Magnati signed
April 2021Technological InnovationFirst fintech in the region to develop and launch contactless ‘Mobile POS’ payment solution.
March 2021Acquiring licenseOnly non-bank institution to be granted an acquiring license from Saudi Central Bank (SAMA) to process end-to-end payment solutions.
2020Geidea EgyptFirst regional expansion with Geidea Egypt launches and signs a deal with Bank Misr
2020A market pioneerFirst Fintech in KSA to be licensed as a Payment Institution (PI)
2019A new chapterOfficial launch of geidea Merchant Business (GMB).
2018Acquisition1 Billion SAR acquisition deal by Gulf Capital
2015A market leader50% of the KSA POS market.
2013First milestoneFirst certified POS terminal
2011The kick-offLaunch of our first product, a loyalty program solution
2010The conceptionWith clear vision, and mission, the story began.
We’re a rapidly growing team of
entrepreneurs who come from all
over the world. Our people are as
smart, innovative and forward
thinking as our technology.
Geidea Team
Abdullah
Founder & Executive Chairman
Abdullah bin Faisal Alothman
Founder & Executive Chairman
Abdullah mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required he focuses on how to champion SMEs and entrepreneurs across the ME Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.
“If you believe that you can create something extraordinary, the most difficult part is done.”
Ahmed
General Manager Egypt
Ahmed Nader
General Manager Egypt
An expert in the financial services industry, with over 15+ years experience in digital transformation and payment acceptance. Co-founding Fawry, Egypt’s first fintech unicorn.
Omar
Executive Director for Strategy & Partnerships
Omar Yassine
Executive Director for Strategy & Partnerships
Sujit
Group Chief Technology Officer
Sujit Unni
Group Chief Technology Officer
Sujit Unni is the Group CTO and chairman of the Group Technology council. He brings deep experience in scaling technology teams establishing large global solution centers ground up to improve product time to market. He has worked in big groups and corporations before, such as HSBC, JP Morgan Chase, Paysafe & Worldpay.
Rohan
Group Chief Product Officer
Rohan Sahu
Group Chief Product Officer
Rohan Sahu is the Group CPO of Geidea. Collaborating with Geidea’s commercial and marketing leader Rohan is responsible for driving Geidea’s Product strategic and roadmap across the region, strengthening the product offerings across all our merchant segments.
Muayyad
Development Director
Muayyad Adili
Development Director
Muayyad leads the development of geidea’s POS solutions, and all regulatory scheme certifications, building innovative payment solutions and Value-Added Service to both banks and egypt, with his over 20 years of experience.
Luis
Group Chief Marketing Officer
Luis Tomassoni
Group Chief Marketing Officer
Luis leads geidea’s marketing and communications, he helps telling the story of geidea and it’s innovations. Luis has over 20 years of experience bringing great stories to life
Asmaa
Group Chief People Officer
Asmaa Mirza
Group Chief People Officer
Asmaas’ primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people with a passion for start-ups experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.
Azra
Group Chief Risk & Compliance
Azra
Group Chief Risk & Compliance
Fahad
Chief Information Security Officer
Fahad Alasmari
Chief Information Security Officer
Fahad leads cybersecurity in Geidea group, overseeing the CS program covering all Geidea payment solutions and infrastructure with a strong experience in the filed for over a decade.
Abbas
Chief Information Officer
Abbas Natto
Chief Information Officer
Abbas is the group Chief Information Officer at Geidea, a leading fintech company in Saudi Arabia. He has over 20 years of experience in IT, software, communications and infrastructure programs across various industries.
Hady
Group Chief Financial Officer
Hady Zahreddean
Group Chief Financial Officer
Hady leads Finance & Legal overlooking both verticals; the Banking business and the newly licensed Merchant business.
Farakh
Chief of Staff & Corporate Affairs
Farakh Farid
Chief of Staff & Corporate Affairs
Geidea Egypt Board
Abdullah
Founder & Chairman
Abdullah bin Faisal Alothman
Founder & Chairman
Abdullah mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required he focuses on how to champion SMEs and entrepreneurs across the ME Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.
“If you believe that you can create something extraordinary, the most difficult part is done.”
Karim
Co-Chairman
Karim Al Solh
Co-Chairman
Dr. Karim El Solh is the Co-Founder and Chief Executive Officer of Gulf Capital. Under his leadership, Gulf Capital has been associated with some of the region’s most prominent private equity and mezzanine transactions and has won numerous awards including Best Private Equity Firm and Best Private Debt Firm in the Middle East, by Banker Middle East and Private Equity International.
Marcus
Board Member
Marcus W. Mosen
Board member
Marcus is a non-executive board member, a seasoned advisor and investor, with more than 20 years experience in payments and fintech industry.
Nabil
Board Member
Nabil Sharif
Executive Director – Private Equity At Gulf Capital
Nabil has an extensive 10+ years background in investments. He sits on the board of a few investments in the tech & fintech space, as well as a member of several audit, IPO and other committees in the packaging, health tech and other areas.
Asaad
Board Member
Asaad Salhab
Senior Operating Partner / Managing Director at Gulf Capital
Asaad has 30+ years’ experience in senior and executive management levels across the Middle East, Africa and Europe with leading international companies, he also sets on 8 companies’ boards in the fintech industry, manufacturing and medical sector.
Asmaa
Board member
Asmaa Mirza
Board member
Asmaas’ primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people with a passion for start-ups experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.
Born Locally, Backed Globally.
As a Saudi start up, we are proud to work with some of the leading companies in the world. We are funded by one of the region’s largest private equity firms and work with global financial and tech partners to bring the best solutions to market.
Investors
Financial services institutions
Be Ready!
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