At geidea, we believe today’s start-ups are tomorrow's leaders and we will help you get there.

Abdullah bin Faisal Alothman Entrepreneur, Founder and Co chairman of geidea.

At geidea, we believe today’s start-ups are tomorrow's leaders and we will help you get there.

Our vision.

To make payments and commerce technology accessible, affordable and intuitive for everyone.

Our mission.

Empower merchants of all types and sizes with the tools to start, manage and grow their business.

Our journey.

A purpose backed by passion and experience.

Sept 2021 Geidea
UAE Second regional expansion
within one year. Geidea UAE
launch and partnership deal
with Magnati signed
April 2021 Technological
Innovation First fintech in the region to develop
and launch contactless
‘Mobile POS’ payment solution.
March 2021 Acquiring
license Only non-bank institution to be
granted an acquiring license
from Saudi Central Bank
(SAMA) to process end-to-end
payment solutions.
Feb 2021 Geidea
Egypt First regional expansion with
Geidea Egypt launches and
signs a deal with Bank Misr
2020 A market
pioneer First Fintech in KSA to be licensed
as a Payment Institution (PI)
2019 A new
chapter Official launch of
geidea Merchant
Business (GMB).
2018 Acquisition 1 Billion SAR acquisition
deal by Gulf Capital
2015 A market
leader 50% of the KSA
POS market.
2013 First
milestone First certified
POS terminal
2011 The
kick-off Launch of our first
product, a loyalty
program solution
2010 The
conception With clear vision,
and mission, the
story began.
2008 The
Ideation Solving problems,
requires Genius-ideas
(geidea).

Supporting small businesses to succeed is at the heart of what we do. Until recently, only the big players could enjoy the latest technologies. Now, we are making the best in class technologies available for everyone, giving SMEs the chance to get ahead and reach for more.

Led by worldwide talent.

We’re a rapidly growing team of entrepreneurs who come from all over the world. Our people are as smart, innovative and forward thinking as our technology.

Geidea KSA Board
Abdullah bin Faisal Alothman

Founder & Executive Chairman

Abdullah's mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required. He focuses on championing SMEs and entrepreneurs across the ME. Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding Geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.

“If you believe that you can create something extraordinary, the most difficult part is done.”

Abdullah

Founder & Executive Chairman

Karim Al Solh

Co-Chairman

Dr. Karim El Solh is the Co-Founder and Chief Executive Officer of Gulf Capital. Under his leadership, Gulf Capital has been associated with some of the region’s most prominent private equity and mezzanine transactions and has won numerous awards including Best Private Equity Firm and Best Private Debt Firm in the Middle East, by Banker Middle East and Private Equity International.

Karim

Co-Chairman

Asmaa Mirza

Board Member

Asmaa’s primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people. She has a passion for start-ups and is experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.

Asmaa

Board Member

Abdulmalik Alsheikh

Board Member

Abdulmalik

Board Member

Nabil Sharif

Board Member

Nabil has an extensive 10+ years background in investments. He sits on the board of a few investments in the tech & fintech space, and is a member of several audit, IPO and other committees in the packaging, health tech and other areas.

Nabil

Board Member

Asaad Salhab

Board Member

Asaad has 30+ years’ experience in senior and executive management levels across the Middle East, Africa and Europe with leading international companies. He also sits on 8 companies’ boards in the fintech industry, manufacturing and medical sector.

Asaad

Board Member

Nick Ogden

Board Member

An internationally recognised entrepreneur with over 30 years of experience in banking, payments and fintech. Nick is the founder and Chief Executive of RTGS.global, and ClearBank. Prior to ClearBank, Nick founded and led various other significant Fintech companies including WorldPay and BarclaySquare, a Joint venture with Barclays Bank which was the first bank endorsed e-commerce shopping mall in the world.

Nick

Board Member

Marcus W. Mosen

Board member

Marcus is a non-executive board member, a seasoned advisor and investor, with more than 20 years experience in payments and fintech industry.

Marcus

Board Member

Born Locally, Backed Globally.

As a Saudi start up, we are proud to work with some of the leading companies in the world. We are funded by one of the region’s largest private equity firms and work with global financial and tech partners to bring the best solutions to market.

Investors

Financial services institutions