At geidea, we believe today’s start-ups are tomorrow's
leaders and we will help you get there.

Abdullah bin Faisal Alothman Entrepreneur, Founder and Co chairman of geidea.

At geidea, we believe today’s start-ups are tomorrow's
leaders and we will help you get there.

Our vision.

To make payments and commerce
technology accessible, affordable
and intuitive for everyone.

Our mission.

Empower merchants of all types
and sizes with the tools to start,
manage and grow their business.

Our journey.

A purpose backed by passion and experience.

Sept 2021 Geidea
UAE
Second regional expansion
within one year. Geidea UAE
launch.
April 2021 Technological
Innovation
First fintech in the region to develop
and launch contactless
‘Mobile POS’ payment solution.
March 2021 Acquiring
license
Only non-bank institution to be
granted an acquiring license
from Saudi Central Bank
(SAMA) to process end-to-end
payment solutions.
Feb 2021 Geidea
Egypt
First regional expansion with
Geidea Egypt launches and
signs a deal with Bank Misr
2020 A market
pioneer
First Fintech in KSA to be licensed
as a Payment Institution (PI)
2019 A new
chapter
Official launch of
geidea Merchant
Business (GMB).
2018 Acquisition 1 Billion SAR acquisition
deal by Gulf Capital
2015 A market
leader
50% of the KSA
POS market.
2013 First
milestone
First certified
POS terminal
2011 The
kick-off
Launch of our first
product, a loyalty
program solution
2008 The
Ideation
Solving problems,
requires Genius-ideas
(geidea).
2021 2008
Global talent
team.

We’re a rapidly growing team of
entrepreneurs who come from all
over the world. Our people are as
smart, innovative and forward
thinking as our technology.

Geidea Team

Abdullah

Founder & Executive Chairman

Omar

Executive Director for Strategy & Partnerships

Luis

Group Chief Marketing Officer

Hady

Group Chief Financial Officer

Muayyad

Group Chief R&D Officer

Nabil

Group Operations GM

Jalal

Group VP Customer Experience Transformation

Sailesh

General Manager-GCC

Asmaa

Group CHRO

Mirna

Group Legal Counsel

Fahad

Group CISO

Rohan

Group Chief Product Officer

Abbas

Group CIO

Geidea UAE Board

Abdullah

Founder & Executive Chairman

Nabil

Board Member

Asaad

Board Member

Born Locally, Backed
Globally.

As a Saudi start up, we are proud to work with some of the leading companies in the world. We are funded by one of the region’s largest private equity firms and work with global financial and tech partners to bring the best solutions to market.

Investors
Financial services institutions

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