At geidea, we believe today’s start-ups are tomorrow's
leaders and we will help you get there.

Laurent Dhaeyer

Chief Growth Officer

Laurent leads the newly licensed UAE business vertical, offering innovative payment and commerce solutions to SMEs in the region utilizing his over 20 years of experience in banking and payments.

Luis Tomassoni

CMO

Luis leads geidea’s marketing and communications, he helps telling the story of geidea and it’s innovations. Luis has over 20 years of experience bringing great stories to life

Hady Zahreddean

Group CFO

Hady leads Finance & Legal overlooking both verticals; the Banking business and the newly licensed Merchant business.

Muayyad Adili

Development Director

Muayyad leads the development of geidea’s POS solutions, and all regulatory scheme certifications, building innovative payment solutions and Value-Added Service to both banks and egypt, with his over 20 years of experience.

 Nabil Khan

General Manager – Operations

Nabil leads the operations, overseeing customer service and support, utilizing his over 15 years of experience in this area.

Jalal Munassir

VP Customer Experience

Jalal leads QA & QC at geidea across all functions, to ensure delivering the finest quality to our customers. Jalal has over 14 years of experience in managing operational quality.

Sailesh Malhotra

General Manager-GCC

Over 2 decades of comprehensive experience working across Asia Pacific and MENA region in Merchant Acquiring and commercial payments with cross domain expertise in strategic Business Development, and Partnerships.

Asmaa

CHRO

Asmaas’ primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people with a passion for start-ups experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.

Abdullah bin Faisal Alothman

Founder & Co-Chairman of the Board

Abdullah mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required he focuses on how to champion SMEs and entrepreneurs across the ME Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.

“If you believe that you can create something extraordinary, the most difficult part is done.”

Renier Lemmens

Group CEO

Renier has more than 20 years of experience as CEO and Chairman in leading financial services institutions and fintech.

Nabil Sharif

Executive Director – Private Equity At Gulf Capital

Nabil has an extensive 10+ years background in investments. He sits on the board of a few investments in the tech & fintech space, as well as a member of several audit, IPO and other committees in the packaging, health tech and other areas.

Asaad Salhab

Senior Operating Partner / Managing Director at Gulf Capital

Asaad has 30+ years’ experience in senior and executive management levels across the Middle East, Africa and Europe with leading international companies, he also sets on 8 companies’ boards in the fintech industry, manufacturing and medical sector.