At geidea, we believe today’s start-ups are tomorrow's
leaders and we will help you get there.

Abdullah bin Faisal Alothman

Founder & Executive Chairman

Abdullah mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required he focuses on how to champion SMEs and entrepreneurs across the ME Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.

“If you believe that you can create something extraordinary, the most difficult part is done.”

Ahmed Nader

General Manager Egypt

An expert in the financial services industry, with over 15+ years experience in digital transformation and payment acceptance. Co-founding Fawry, Egypt’s first fintech unicorn.

Omar Yassine

Executive Director for Strategy & Partnerships

Sujit Unni

Group Chief Technology Officer

Sujit Unni is the Group CTO and chairman of the Group Technology council. He brings deep experience in scaling technology teams establishing large global solution centers ground up to improve product time to market. He has worked in big groups and corporations before, such as HSBC, JP Morgan Chase, Paysafe & Worldpay.

Rohan Sahu

Group Chief Product Officer

Rohan Sahu is the Group CPO of Geidea. Collaborating with Geidea’s commercial and marketing leader Rohan is responsible for driving Geidea’s Product strategic and roadmap across the region, strengthening the product offerings across all our merchant segments.

Muayyad Adili

Development Director

Muayyad leads the development of geidea’s POS solutions, and all regulatory scheme certifications, building innovative payment solutions and Value-Added Service to both banks and egypt, with his over 20 years of experience.

Luis Tomassoni

Group Chief Marketing Officer

Luis leads geidea’s marketing and communications, he helps telling the story of geidea and it’s innovations. Luis has over 20 years of experience bringing great stories to life

Asmaa Mirza

Group Chief People Officer

Asmaas’ primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people with a passion for start-ups experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.

Azra

Group Chief Risk & Compliance

Fahad Alasmari

Chief Information Security Officer

Fahad leads cybersecurity in Geidea group, overseeing the CS program covering all Geidea payment solutions and infrastructure with a strong experience in the filed for over a decade.

Abbas Natto

Chief Information Officer

Abbas is the group Chief Information Officer at Geidea, a leading fintech company in Saudi Arabia. He has over 20 years of experience in IT, software, communications and infrastructure programs across various industries.

Hady Zahreddean

Group Chief Financial Officer

Hady leads Finance & Legal overlooking both verticals; the Banking business and the newly licensed Merchant business.

Farakh Farid

Chief of Staff & Corporate Affairs

Abdullah bin Faisal Alothman

Founder & Chairman

Abdullah mission is to entrepreneurialise Saudi Arabia by empowering businesses with the financial tools required he focuses on how to champion SMEs and entrepreneurs across the ME Abdullah is a serial entrepreneur, focused on creating visionary businesses. Founding geidea after graduation, Abdullah has deeply embedded his business philosophy into the organization.

“If you believe that you can create something extraordinary, the most difficult part is done.”

Karim Al Solh

Co-Chairman

Dr. Karim El Solh is the Co-Founder and Chief Executive Officer of Gulf Capital. Under his leadership, Gulf Capital has been associated with some of the region’s most prominent private equity and mezzanine transactions and has won numerous awards including Best Private Equity Firm and Best Private Debt Firm in the Middle East, by Banker Middle East and Private Equity International.

Marcus W. Mosen

Board member

Marcus is a non-executive board member, a seasoned advisor and investor, with more than 20 years experience in payments and fintech industry.

Nabil Sharif

Executive Director – Private Equity At Gulf Capital

Nabil has an extensive 10+ years background in investments. He sits on the board of a few investments in the tech & fintech space, as well as a member of several audit, IPO and other committees in the packaging, health tech and other areas.

Asaad Salhab

Senior Operating Partner / Managing Director at Gulf Capital

Asaad has 30+ years’ experience in senior and executive management levels across the Middle East, Africa and Europe with leading international companies, he also sets on 8 companies’ boards in the fintech industry, manufacturing and medical sector.

Asmaa Mirza

Board member

Asmaas’ primary focus is supporting business strategy with HR solutions and shaping HR infrastructure through technology, compliance and people with a passion for start-ups experienced in several sectors spanning Fintech, Real Estate Development, Investments & Non-Profit.